Despite its reputation as Sin City, Las Vegas is keen to offer a different kind of accommodation and tourism experience.

Las Vegas has always been famous for its gambling venues, but the pandemic is beginning to encourage a diversification in the city.

A new non-smoking, non-gambling, wellness-focused luxury hotel named Majestic Las Vegas aims to attract a different kind of customer, developers have said.

Tbe venue, scheduled to open in 2024, will be located two blocks from the Strip across from the Las Vegas Convention Center.

The five-star resort will have 720 suites, a landscaped pool with 50 cabanas overlooking the Strip; a state-of-the-art fitness centre and a spa.

It will also feature six freestanding restaurants around a European-style piazza where there will be dancing fountains and live entertainment.

The Majestic Las Vegas said it would offer: “No casino. No smoke. No noise. No hassle. Only white gloved service & timeless contemporary elegance befitting the discerning traveler who wants and expects the very best.”

Developer Lorenzo Doumani said: “It is time for Las Vegas to provide a luxury option for those who visit our city who want something that is non-gaming.”